CA-2110USB and CA-2890GX Product Launches
Multi-Channel Launch Creative for Two Consumer Speaker Releases
I created the product imagery and supporting launch materials for web, Amazon, socials, email, and sales for two consumer speaker releases at Cyber Acoustics. I planned, shot, edited, and adapted a flexible image library that helped bring the CA-2890GX and CA-2110USB to market across multiple customer-facing channels.
ROLES
Launch Creative Direction, Product Photography, E-commerce Content, Multi-Channel Asset Production
CHANNELS
Website, Amazon, social, email, sales
DELIVERABLES
Product photography, product pages, Amazon content, social graphics, email graphics, sales collateral
RELEVANT TO
Marketing
Brand
Research
Overview
Multi-Channel Launch Creative
I created the visual direction, product imagery, and multi-channel launch assets for two consumer speaker releases at Cyber Acoustics. After reviewing the positioning and priorities for each product, I planned and shot the photography, edited the image library, and adapted the final creative across web, Amazon, social, email, and sales materials.
My role covered most of the launch asset pipeline: planning the photography, developing creative direction, shooting and editing product imagery, creating product page content, building Amazon image stacks and A+ content, and adapting the final assets into social, email, and sales materials.
CA2110USB speakers.
CA-2890GX LED speaker bar.
I produced the launch content entirely in-house, converting an unused office into a dedicated photo studio for product-image shooting, lighting, and editing.
Process
From Product Direction to Finished Assets
I started by reviewing the product features, specs, and stakeholder priorities for each release. From there, I created creative direction pitches, planned the shot lists, identified channel needs, sourced props, and set up an in-house photo studio.
Product positioning and channel needs guided the workflow from visual direction to final launch assets.
I edited the images and used them to create launch assets such as product pages, Amazon content, social graphics, email graphics, and sales materials. Nearly everything moved through leadership review before launch.
Strategy
Content Strategy & Use Cases
Because both speakers needed to be promoted across multiple channels, I planned the photography with flexibility in mind. The image set needed to work as clean product imagery, lifestyle content, feature callouts, Amazon graphics, social crops, and supporting sales visuals.
CA-2110USB image library feautring clean product views, detail shots, and styled product-in-context scenes.
I shot a mix of product-in-use photography, detail images, feature-focused compositions, and workspace lifestyle scenes. This gave each release a polished visual foundation while allowing the same core image library to be reused across different launch materials.
The CA-2890GX required additional visual consideration because one of its primary selling points was its LED light strip, which changes colors and pulses to music. I needed to capture the product in a way that made it's features visible, understandable, and compelling in static imagery.
Selects from the CA-2890GX image library that I built.
Scope
Creative Asset Scope
The launch creative needed to support ecommerce merchandising, owned website content, social and email promotion, and sales conversations. I adapted the product image library into channel-specific assets for each use case.
Amazon
CA-289GX Amazon product images, A+ content, and an Amazon brand store module showcasing the CA-2890GX as a new product.
CA-2110USB Amazon product images, A+ content, and an Amazon brand store module showcasing the CA-2890GX as a new product.
Website
CA-2890GX and CA-2110USB product pages using launch photography, A+ feature sections, and product details adapted for the website.
Socials
Social launch graphics adapted from product photography for feature-focused promotion.
Outcomes
A Library of Assets Across Channels
The completed asset libraries provided launch-ready creative across all required channels for both product releases and continues to be used for promotional assets.
By producing the work in-house, I maintained greater creative control over the visual direction while reducing budget expenditures associated with external production. The final asset library also gave the team a flexible set of polished visuals that could be reused across multiple formats and future collateral.
The launch assets became a go-to resource across teams, supporting sales conversations, marketing campaigns, and ecommerce merchandising while earning positive feedback from leadership and sales.
Selects from the CA-2110USB and CA-2890GX launch libraries.