Cyber Acoustics EDU Photography Library
Cyber Acoustics EDU Photography Library
I art-directed and produced a classroom-based photoshoot to replace dated imagery with a warm, modern, and versatile image library that could support sales, ecommerce, reseller, and brand marketing across every major EDU touchpoint.
ROLES
Photography Art Direction, Photoshoot Production, Shot Planning, Styling Direction
TEAM
Marketing Leadership, Sales Team, Photographer, Student Models
GOALS
Refresh EDU photography; create a reusable image library; support durability messaging; strengthen sales and reseller materials.
RELEVANT TO
Marketing
Brand
Overview
Creating a photography foundation for EDU marketing
Cyber Acoustics needed updated imagery for its education line of headphones and headsets, with a focus on the 4000, 5000, and 6000 Series.
These products were designed for classroom durability, with features built to withstand twisting, chewing, repeated handling, and everyday student use. The new photography helped bring those product benefits into Cyber Acoustics’ EDU marketing with warmer, more current imagery.
Durability-focused images from the final EDU library, showing the headsets being twisted, pulled, and handled in classroom-style scenarios.
The final library supported sales, e-commerce, web, reseller, and campaign materials across the education category.
Examples of the EDU photography library applied across web, sales, reseller, and campaign materials.
Ownership
From Planning to Final Asset Selection
I art-directed and helped produce the shoot from planning through final asset selection.
My responsibilities included developing moodboards, building the shot list, planning product coverage, directing model and environmental styling, coordinating props, guiding model direction, managing stakeholder feedback, providing retouching notes, and selecting final images for marketing use.
Before: earlier EDU product imagery used older product tooling, dated styling, and less consistent image treatment.
Moodboard references used to define a warmer classroom tone while building on framing approaches from previous EDU collateral.
Early shot-list sketches used to plan product angles, model actions, and layout-friendly crops before the shoot.
Constraints
Producing Within a Lean Scope
The shoot needed to create a flexible image library within a lean production scope. With a limited budget, each setup had to provide enough variety for multiple channels while still staying focused on the education product story.
I used the shot list to prioritize product coverage, flexible crops, reusable classroom setups, and durability-focused moments so the final library could support web, ecommerce, sales, reseller, and campaign materials.
Production checklist and shoot schedule used to coordinate products, props, setup changes, model timing, and end-of-day teardown.
Detailed shot cards mapping each setup to SKU coverage, model assignments, and composition direction.
Strategy
Planning a reusable image library
The shoot needed to create a broad image library. I planned the shot list around two priorities: making the images flexible across channels and making the durability story easier to see.
Multi-channel use
I planned for a mix of classroom lifestyle photography, product-in-use shots, hero images, detail shots, comparison shots, white-background ecommerce images, and wider environmental images for flexible layouts.
I also considered how the images would crop across web banners, full-bleed print placements, sales decks, social posts, Amazon content, product pages, and reseller materials.
Durability storytelling
Durability was one of the clearest selling points for the EDU line, so the library needed to show the products being worn, handled, compared, and used in real classroom settings.
The final photography worked alongside product messaging about classroom-ready features, including twist-resistant headbands, chew-resistant cords, and durable construction.
Visual Direction
The visual direction was warm, modern, approachable, playful, and classroom-oriented
The final images show the products in a natural classroom setting while keeping the headphones and headsets clear, visible, and easy to understand. Styling, props, and model direction helped the images feel active and school-appropriate without losing focus on the product.
The goal was to make the EDU line feel current and useful while keeping the product benefits easy to understand.
Final photography direction: warm classroom environments, natural student interaction, and product-forward framing.
Outcomes
A core part of Cyber Acoustics’ EDU visual system
These images are used across the website, Amazon, brochures, email, social media, product sell sheets, trade show materials, sales decks, reseller materials, launch campaigns, and brand guidelines.
For sales, the imagery helped communicate product value through durability-focused classroom visuals. For marketing, it created a more consistent and flexible imagery foundation for the education category.
Final photoshoot assets applied across social, web, and Amazon A+ content to support a consistent EDU product story across channels.