Education & BPO Sales Support Materials
Multi-channel collateral for Cyber Acoustics’ B2B sales teams and reseller partners
I designed a multi-channel sales collateral system for Cyber Acoustics’ Education and BPO markets, giving sales teams and reseller partners polished print, event, and digital assets for tradeshows, customer conversations, and follow-up outreach.
ROLES
Marketing Design, Sales Enablement, Print + Digital Production
USERS
Sales teams and reseller partners
AUDIENCE
Education and BPO buyers, IT decision-makers, procurement teams, and call center managers
DELIVERABLES
Education and BPO buyers, IT decision-makers, procurement teams, and call center managers
RELEVANT TO
Marketing
Brand
Overview
Building a Sales Support Toolkit
Cyber Acoustics needed strong sales support materials across its Education and Call Center/BPO markets. As the company refreshed its tradeshow presence and expanded further into BPO, I created reusable collateral across print, event, email, and social touchpoints to help Sales teams and reseller partners communicate product value clearly and present the brand as polished, credible, and trustworthy.
Challenge
One Brand, Two Sales Contexts
Cyber Acoustics’ existing collateral was outdated, and the company had limited sales materials for its growing BPO audience. While the Education and BPO markets shared the same parent brand, they required different product stories: Education materials focused on durable classroom-ready audio products, while BPO materials emphasized noise cancellation and communication tools for call center environments.
The challenge was to create materials that felt cohesive as part of the Cyber Acoustics brand while still being specific enough to support different audiences, product lines, and sales conversations.
Existing collateral needs varied across Education and BPO, requiring a flexible system that could support different audiences while still feeling cohesive to the Cyber Acoustics brand.
Ownership
Creating a Flexible Collateral System
I created sales enablement materials across print, event, email, and digital touchpoints, adapting Cyber Acoustics’ brand system to support both Education and BPO sales needs.
Rather than treating each request as a disconnected one-off, I used the Cyber Acoustics brand guidelines I created to build a flexible collateral system that could scale across formats, verticals, and sales use cases.
For brochures and product sheets, I worked from provided messaging and copy, translating dense product information into clear, polished layouts that Sales teams and reseller partners could use in customer conversations. For tabletop signage, booth graphics, flyers, email assets, and social graphics, I owned more of the content hierarchy, visual direction, and communication approach within the constraints of each format.
For Education, the materials emphasized durability, classroom use, and practical product value for schools and IT decision-makers. For BPO, the materials focused on noise cancellation, professional communication, and trust in call center environments.
Across both verticals, I prioritized clear hierarchy, easy-to-scan layouts, polished product presentation, and assets that could be reused by Sales reps, reseller partners, and event teams.
Deliverables
Event & Tradeshow Presence
Sales Conversation Tools
Digital Sales Support
Across each format, I adapted the messaging for two sales verticals: Education materials emphasized durability and classroom use, while BPO materials focused on noise cancellation, professional communication, and call center environments.
Impact
A reusable sales support toolkit across the Education and BPO
The final materials gave Cyber Acoustics a more polished and reusable sales support toolkit across the Education and BPO markets. Sales teams used the materials at tradeshows, during customer conversations, in digital follow-up, and as leave-behinds for prospective buyers.
The work also helped establish a stronger collateral foundation for the growing BPO market, where Cyber Acoustics had limited printed and digital sales materials before. Positive internal adoption led to frequent additional requests from Sales, reinforcing the value of having clear, professional, and flexible materials available for fast-moving sales needs.
BPO collateral toolkit showing how a shared visual system carried across booth graphics, brochures, emails, social posts, and product messaging.
Education collateral toolkit showing how classroom-focused messaging, product sheets, banners, inserts, and digital assets worked together as a reusable sales system.